---
title: Standalone Selling Price (SSP)
description: The price at which an entity would sell a promised good or service separately to a customer under similar circumstances. If a contract contains multip...
sidebar_position: 4
tags: ['asc-606', 'Revenue', 'Billing']
---

# Standalone Selling Price (SSP)

## The ASC 606 Standard

The price at which an entity would sell a promised good or service separately to a customer under similar circumstances. If a contract contains multiple distinct performance obligations, the total transaction price must be allocated based on these relative values.

## The Real-World Scenario

Your top sales rep closes a $120,000 deal bundling a core software license, custom implementation, and premium 24/7 support at a massive total discount.

## The Spreadsheet Breaking Point

Even the most meticulous finance teams hit a wall building complex residual approaches and fragile VLOOKUPs to distribute non-standard discounts.

## The Hidden Cost to the Bottom Line

Miscalculated SSP artificially inflates upfront top-line revenue, risking a forced revenue restatement that destroys investor confidence.

## How GAAPX Eliminates the Risk

Automatically ingests historical pricing data, instantly calculates relative SSP across complex bundles, and applies the exact allocation mathematically.