ARR, NRR & Subscription Waterfall Analytics
ARR, NRR & Subscription Waterfall Analytics
ARR & Subscription Waterfall Analytics in GAAPx provides executive and board-level metrics calculated directly from active commercial contracts and amendment lineage, eliminating discrepancies between CRM bookings and accounting revenue.
:::info SCREENSHOT PLACEHOLDER: ARR Movement Waterfall
Location in App: App > Reporting > ARR Waterfall
Visual Description: Interactive waterfall chart showing Beginning ARR, New Logo, Expansion, Contraction, Churn, and Ending ARR with cohort filters.
Recommended Dimensions: 1200 x 675
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Core SaaS Metrics Tracked
| Metric | Formula / Definition | Source |
|---|---|---|
| Ending ARR | Beginning ARR + New + Expansion - Contraction - Churn | Active Contract Commitments |
| Net Revenue Retention (NRR) | (Beginning ARR + Expansion - Contraction - Churn) / Beginning ARR * 100% | 12-Month Cohort Analysis |
| Gross Revenue Retention (GRR) | (Beginning ARR - Contraction - Churn) / Beginning ARR * 100% | Baseline Churn Tracking |
| Average Contract Value (ACV) | Total ARR / Active Customer Count | Contract Ledger |