---
sidebar_position: 3
title: ARR, NRR & Subscription Waterfall Analytics
description: Tracking Annual Recurring Revenue (ARR), Net Revenue Retention (NRR), expansions, contractions, and churn waterfalls directly from contract data.
keywords:
  - ARR waterfall
  - NRR analytics
  - subscription metrics
  - net revenue retention
---

# ARR, NRR & Subscription Waterfall Analytics

**ARR & Subscription Waterfall Analytics in GAAPx** provides executive and board-level metrics calculated directly from active commercial contracts and amendment lineage, eliminating discrepancies between CRM bookings and accounting revenue.

:::info SCREENSHOT PLACEHOLDER: ARR Movement Waterfall
**Location in App**: `App > Reporting > ARR Waterfall`  
**Visual Description**: Interactive waterfall chart showing Beginning ARR, New Logo, Expansion, Contraction, Churn, and Ending ARR with cohort filters.  
**Recommended Dimensions**: `1200 x 675`  
:::

---

## Core SaaS Metrics Tracked

| Metric | Formula / Definition | Source |
| :--- | :--- | :--- |
| **Ending ARR** | `Beginning ARR + New + Expansion - Contraction - Churn` | Active Contract Commitments |
| **Net Revenue Retention (NRR)** | `(Beginning ARR + Expansion - Contraction - Churn) / Beginning ARR * 100%` | 12-Month Cohort Analysis |
| **Gross Revenue Retention (GRR)** | `(Beginning ARR - Contraction - Churn) / Beginning ARR * 100%` | Baseline Churn Tracking |
| **Average Contract Value (ACV)** | `Total ARR / Active Customer Count` | Contract Ledger |